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2 Minutes Read
China Telecom Bestpay, a wholly owned subsidiary of China Telecom Corp committed to mobile payment, announced Thursday plans to invest 10 billion yuan ($1.5 billion) in resources to boost its presence in the fast-growing market.
The company announced its marketing plan, which is aimed to reduce marketing costs and increasing revenue for Bestpay’s business partners. The plan will cover payment services, resource sharing and integrated marketing, according to Chen Yiwen, vice-general manager of the company.
According to the plan, China Telecom Bestpay will promote its payment service with a cheaper service fee and provide its partners a more user-friendly experience. China Telecom Bestpay will vary its service to different partners based on itheir business sizes, brands and revenues.
China Telecom Bestpay will achieve full resource sharing with its business partners in customer information, channels, risk management and big data, creating a leverage effect regarding branding and marketing.
In terms of integrated marketing, China Telecom Bestpay offered online and offline users a certain amount off in transactions through its product Bestpay, a third-party payment platform. Up to January 2016, the app had attracted over 290 million users and became the third-largest payment platform operator following Alipay and Wechat.
To view the full article, visit China Daily
When you ask a leader for the best leadership advice they’ve ever received, you might be met with a standard response about trying something new or listening before speaking. Luis Fiallo, Vice President of China Telecom Americas (CTA), was asked that question in a recent Modern CTO podcast episode. His
Prior to the global Covid-19 outbreak, Latin America was widely viewed as the world’s next great growth market. While the pandemic caused some significant economic disruption
China Telecom do Brasil ("CTB"), a leading provider of telecommunications and cloud computing services, announced the launch of eSurfing Cloud services in Brazil today. Through on-demand purchases that